A selection of projects I have worked on & three case studies of previous work.
Case Study 01
FINE LINE BEAUTY BY SAM
A rebrand project for advanced aesthetic practitioner, Samantha Garrow. We created a new brand strategy & service offering, we all as developing a new brand identity including digital brand assets such as advertisements, service guides & price lists. We also developed a range of printed media, such as business & loyalty cards, gift vouchers & service sheets.
Case Study 02
MONSTER GIVEAWAYS
A rebrand for Nessie Competitions, the client was looking to rebrand with more depth. We created this creative & dark new take on the Loch Ness Monster as the brand mascot and then created a stunning new brand around it. We changed the entire tone of the brand with creative illustrations & brand assets such as scales, claw marks & various brand logos to showcase the brand effectively across all platforms.
Case Study 03
REID MECHANICAL
A new business with no brand in place, I worked with Steven Reid to develop a bright, engaging & dynamic brand identity. We started with a brand strategy and learn the fundamentals of the brand, then turning this into a bright & engaging new brand with an impressive vehicle livery design to match. A strong & responsive design with various brand elements for seamless brand growth.
BRAND STRATEGY GUIDES
A key part of my portfolio is the development of effective & clear brand strategy guides: these relate to the brand's purpose key messages & brand mission, story & values. We also look at things like target audience & SWOT analysis, as well as competitors & marketing tools.
A look at some of the brand strategy guides I have created.
BRAND STYLE GUIDES
The most important part of a brand is it's brand guidelines, something I create for all my clients. Showing colour usage and codes, typography, logo usage, brand assets & more.
This section shows some examples of previous brand style guides.
