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BRAND STRATEGY SERVICES

Brand strategy gives you a deeper understanding of what you offer and who you offer it to. Helping you articulate the right language to sell your services, boost your brand and create connection at every touchpoint. 

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Working with Highland business owners to build brands that last... 

Brand Strategy is an in-depth understanding of why your brand exists, what it provides, who it serves and how it works.

All great businesses start with an idea. I help my clients turn their vision into a successful brand with brand strategy, styling, custom logo design & digital content.

Offering a range of bespoke branding packages to help scale your business, grow your brand and create total brand clarity for you, as a business owner.

"Branding is what people say about you when you're not in the room"

Benefits of Brand Strategy

  • ​Understand your business & brand in more depth with brand discovery.
     

  • Clear messaging & ongoing content creation with a Brand Strategy Guide.  
     

  • Stronger connection to your ideal client with an in depth look at your target audience.
     

  • Stand out from competitors & an in depth look at your position in the market. 
     

  • Understand your business in a way that allows you to communicate your message with intention, creating connection & boosting your brand. 

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What's Involved?

The extent of the brand strategy services depends on your needs, and can be tailored  to you and your needs. 

  • Brand Name & Tagline

  • Brand Story

  • Brand Values 

  • Brand Mission

  • Brand Messaging

  • Brand Phrases 

  • Brand Content Creation

  • Target Audience Review

  • Competitor Review

  • Customer Buying Journey

  • Brand Positioning

  • Brand Adjectives 

  • Creative Direction 

THE BRAND
LAUNCH PACKAGE

Package 01 /

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Perfect for new business owners or those looking for a quick logo design. 

 

The basic branding fundamentals, with a focus on logo design, brand colour palette, typography & brand assets. 

What's Included...

Bespoke Logo Design & Brand Styling

Logo Library & Logo Variations

(JPG, PNG, PDF, SVG file types) 

Brand Colour Palette

Brand Typography

Basic Brand Guidelines

Digital Content

Profile Pictures & Headers, Logo Images.

Printed Media

100 Business Cards

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