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HELLO! WELCOME TO YOUR
BRAND DISCOVERY FORM

BUILD A BRAND - CREATIVE BRIEF DEVELOPMENT

The ability to authentically communicate a brand's standard to it's clients, it needs to know why it exists and what it aims to do, much like a real person with a real personality, moral values and integrity. Understanding who you are helps articulate a clear message to the world.

An effective brand strategy communicates your business value efficiently and concisely. A strong brand strategy can build a much more powerful, intentional and consistent identity, which builds trust, connects with your audience and clarifies the intentions of a business clearly from day one.

IMPORTANT: These questions form the basis of what I will ask you during our Discovery Call.

These are not final answers and act only a guide to give me a little more depth.  

01 - Your Services & What You Do...

02 - Brand Tone & How You Want People to Feel...

The next question considers the feelings and emotions you want your client to feel when they see or experience your brand/work. You might want to communicate that you are trusted, reliable or person-focused. Consider how you want them to feel when they know they will be working with you? 

Buzzwords: peace of mind, in good hands, reliable work, trusted tradesman, focused & flexible, client-driven...

03 - Potential Competitors...

04 - Creative Direction...

(Please note, client suggestions will ALWAYS be considered but may not fit with the brand strategy that we have created and so the Identity Proposal may differ from your creative suggestions)

Thank you, I will review this form and get back to you soon.

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